Your Amazon Performance Review: How to Improve Sales

In 2021, Amazon had more than 2 million active sellers. If you have your own Amazon storefront, you know how important SEO and other features play a role in your performance.

If you’re dissatisfied with your current sales, there are several ways to optimize your store and draw in more customers. Improve your performance by giving yourself an Amazon performance review. In this article, we discuss the key things to prioritize and review.

Market on Several Channels

Selling and marketing your items on multiple channels increase the likelihood of your product being visible to a variety of shoppers. To increase visibility you should promote and sell your products on other popular platforms as well.

Some popular platforms to sell on are:

• Etsy
• Social Media (Twitter, Facebook, Instagram)
• Your own eCommerce store
• eBay
• Affiliate marketing

Keep up with the success of your different channels by regularly analyzing your eCommerce performance analytics, tracking patterns, and finding new ways to draw in customers.

Optimize Every Listing For SEO

One of the best ways to boost your Amazon performance is to optimize your listings for SEO. SEO optimization puts your products at the top of searches and draws traffic.

When creating an Amazon performance improvement plan, the following are crucial to remember when trying to boost SEO:

1. Keyword Research

SEO keyword research is when you research popular search terms to include in your content that will boost your content on search results. Base your listings around popular targeted keywords related to your items.

2. Title

Your title is one of the most prominent features in web search results. Optimize it by including relevant keywords for your item, what your product does, the brand, and materials. Usually, you’ll find around four to six keywords in a title.

3. Search Filters

Search filters are another important thing to consider when creating your listing. They allow customers to narrow their search to find something closer to what they’re looking for.

You don’t want your product to fall off the results page once a customer applies a filter. Put yourself in the customer’s shoes and include any details someone might use in an advanced search.

4. Description

Your item descriptions should be able to capture and hold the reader’s attention. Include naturally flowing keywords and avoid long walls of text that aren’t easy to read.

Instead, break up your description into small paragraphs. Use bullet points to list key features.

5. Images

Don’t underestimate the power of your product images when it comes to increasing sales and boosting your conversion rates. While they don’t affect SEO directly, they’re often the primary factor that drives a potential customer to view your listing.

Make sure your images are at least 1000 pixels in either height or width. This allows customers to utilize the zoom feature and feel like they’re getting a better look at your product.

6. Price

The price of your item has a major impact on your Amazon SEO because items with higher Amazon sales feature more often. If your list price is too expensive customers won’t want to buy it, but if it’s too cheap, they may think it’s too good to be true.

Compare the pricing of similar items, check your profit margin, and make sure you’re following any MAP guidelines.

Manage Your Inventory

As the volume of your orders increases, the more you’ll need to be aware of managing your inventory. Consistent stock will boost your organic rating, conversion-rate, and draw more people to your listings.

For help with inventory, use Amazon inventory management software, familiarize yourself with supply chain lead times, learn your inventory turnover rate, and consider drop shipping. You’ll also need to prepare for busy seasons ahead of time, such as Black Friday or Christmas shopping, to ensure there’s enough stock to cover the boost in sales.

If you have slow-selling items, you may want to try lowering the price to generate more sales. This will help clear your stock and make room for more popular items.

Increase Your Reviews

High-rated products are also more likely to show up in advanced search results. Most customers will look at a product’s reviews and ratings before deciding whether to buy it. If your product has no reviews, they might choose to buy a different item instead.

Reviews allow customers to feel like they are making an informed decision while shopping. Using the Review Request feature on Amazon allows you to request reviews from buyers. You can also enroll in incentive programs to encourage more people to try your products and leave a review.

Look at Your Customer Metrics

Customer satisfaction is valuable for any business and will boost Amazon sales. In your Amazon Seller Account, you can track your customer metrics and see areas for improvement. This overview includes:

• Pre-fulfillment cancellation rate
• Late shipments
• Seller response times
• Order defect rate
• Policy violations

These metrics demonstrate how well you’re performing as a seller and ensure you are meeting Amazon’s high demands.

Participate in Sponsored Ads

Setting up sponsored ad campaigns boosts your visibility, which allows you to reach more shoppers and improve your Amazon sales. These ads have no upfront fee, work with your budget, and only charge when a customer clicks on them.

Follow Amazon's Terms of Service

It’s your duty as a seller to follow Amazon’s terms of service. If you don’t, you may be at risk of having your funds held, your products banned, reviews removed, having your account suspended, or being delisted.

Any of these actions can be detrimental to your business, so make sure you follow the guidelines.

Take Things to the Next Level With an Amazon Performance Review

If you’re an Amazon seller, there are many things to take into consideration if you want to improve your sales performance. One of the best ways to manage everything is to enlist the help of software that tracks everything you need to know.

Scoretize will provide you with an Amazon performance review in one streamlined dashboard with real-time, comprehensive data. We’ll give you a score that analyzes your web page, SEO, social media, and online reputation.

Learn more about how it works and contact us to sign up for a free trial today.