How to Build a Roadmap to Enterprise Digital Transformation

If your company has yet to embrace digital transformation, you’re leaving a lot of money on the table. Digital transformation can help you improve efficiency, boost security and increase profitability.

The challenge is transitioning from a traditional operating model to a digital one. There are costs, risks, and challenges to take into account.

Your company will have an advantage when you start with an enterprise digital transformation roadmap. Learn how to build yours with this guide

Measure Current Digital Marketing Performance

Marketing teams are always on their toes to improve performance. Marketing is a numbers game. And, only proof of positive performance is enough to keep marketers employed.

As a marketing leader, you want to see a positive ROI for every marketing investment. You want more traffic, more conversions, and more sales. And at the same, you have to ensure your acquisition costs are reasonable.

You also have to justify any technological investment into the marketing department. You need data to benchmark enterprise digital transformation. Without it, you’ll fail to prove the impact of new strategies on leads and sales.

Measuring marketing results allows you to track success and attribute impact to your campaigns. Every marketing investment and campaign needs to have a trackable ROI.

Thus, it’s a must to measure current performance before creating your roadmap. Scoretize gives you an overview of your digital impact with a single quick score.

Assess Business Impact

Digital marketing transformation is an urgent need. It’s a tool that could give your company a competitive edge. But like with everything, all that glitters isn’t gold.

Sometimes, a company jumps on new technologies to build a modern tech stack due to the fear of missing out. But, with fast-paced technological changes, some adoptions may not be sustainable. Any addition to your tech stack must align with your strategic vision.

There are tons of digital transformation examples to inspire your strategy. But you’ll still need to assess the risks and establish what best works for your company. Digital transformation comes with pressure, stress, and uncertainties.

Review the potential impact of your strategy on your business. Conduct a tech risk analysis campaign to identify potential risks. Get all stakeholders and departments on board to have a clearer picture of the impact.

Get Backup from Senior Management

For digital transformation to succeed, you need the backup of the senior management. The CEO cannot sanction change unless they have seen it’s necessary. They need to make other leaders buy-in and ensure no backtracking.

Senior management leads and guides all the change processes in your company. Digital transformation succeeds if they understand its impact on ROIs and their future. 41% of executives say their board was familiar with digital technology during change.

Clarity about digital transition is essential for success. Leaders need to own and understand the digital process. You have to figure out how to win their backup during the transformation road mapping.

The first thing to do is relate enterprise digital transformation with company values. Show the management how the change will help your company reach its goals.

The primary concern of any company is to generate reasonable revenues and thrive in the long run. Senior management wants to be sure they’re investing in a worthwhile project. Use gathered insights to show them existing inadequacies and how digitization could help.

Define Enterprise Digital Transformation Goals

The problem with change is the resistance it attracts. Often, people believe digital transformation can end their roles. This is a negative perception. And to combat it, you need to ensure the process is tied with organizational success.

To set enterprise digital transformation for success, you must identify your business goals. Goals are the foundation of successful transformation strategies. Define strategic goals—think of a 5 to 10-year plan—to get everyone thinking in the long term.

Strategic planning triggers the digital transformation conversation without raising questions about the system. You need a compelling message aligned with the company’s values to drive execution.

Long-term planning allows you to start the conversation at the right place. Only the C-suite level can scrutinize long-term plans and say whether they fit the company. Their input is critical for a successful enterprise digital transformation roadmap.

Create an Upskilling Strategy to Support Enterprise Digital Transformation

According to a Deloitte report, 87% of companies think digitization is disruptive. Yet, only 44% are prepared for potential disruption.

The report adds that digital transformation is challenging. It means growing digital capabilities, and the strategy aligns with organizational goals.

This suggests that resources may not be a significant hindrance to digital transformation. But a high investment in talent and recruiting talented staff are vital. Employees need to know how to think, act, and respond in the digital world.

An upskilling strategy is likely to help gain the support of employees. 70% of digital transformations fail, most often due to employee resistance. Many people want to work in a company that invests in their growth.

Name Change Leaders

Digital transformation is a new breed of leaders. A modern tech stack comprising AI and chatbots can disrupt your company’s operations.

Staying ahead of the digital progression is a sure way to stand out and make more profits. And a digital-first mindset is the only way to stay ahead. You’ll need digital savvy and forward-thinking leaders to drive a successful transformation.

HR expert Steven Hatfield points out that a lot of organizations are reshaping hierarchies around their digital teams. This will allow them to have faster, responsive and agile operations with a modern tech stack.

Secure Investment

Don’t forget you need money to make your digital transformation strategy work. Digital transformation will be empty talk without enough funding.

54% of companies worldwide say they’re focused on digital transformation. But, 28% of them view it as costly. Ensure a C-suite commitment and support in all transformation initiatives.

Also, remember your company is on a unique path. Your digital transformation budget should consider the opportunities and the risk of a modern tech stack.

Plan for flexibility in your strategy for a digital journey can be uncertain. Allow the ability of change in your budgets to cater for potential change.

Start Roadmapping Your Enterprise Digital Transformation Strategy on the Right Footing

Enterprise digital transformation road mapping can be challenging. Use our guide to create a comprehensive roadmap. Make sure you gather all benchmarking data to start your journey on the right footing.

Leverage a Scoretize free trial to arm yourself with all the crucial insights. Visit us to learn more about how it works.