4 Promising Tips that Will Help You in Sales and Marketing Alignment
Marketing and Sales Alignment is one of the inevitable aspects that decide the future of your business. It is key to leverage eCommerce.
Marketing and Sales Alignment is one of the inevitable aspects that decide the future of your business. If you are leveraging on eCommerce, you might have noticed a misalignment between marketing and sales. Statistics show that companies who have separate sales and marketing teams – that do not work coordinated – are missing out on major advantages.
In plain language, sales and marketing alignment means your sales and marketing teams are working in sync – with mutual understanding – and they are always on the same page. Misalignment of these two interdependent departments badly affects the overall stature of the company.
A recent survey from Content Marketing Institute shows that every year, 70% of the prepared content is not used because they are not as per the demands of the customers. Likewise, almost 65% of leads do not convert because of the inefficiency of sales tools. A gallop survey from LinkedIn 2021 shows that roughly $1 trillion of yearly revenue is lost because of sales and marketing misalignment. Neither of these losses will occur to you if your marketing and sales teams are properly aligned.
Consequently, this marketing and sales alignment will play a pivotal role in improving the Return on Investment (ROI), which is the core target of every company. However, this alignment also helps in improving sales and customer engagement. In turn, these lead the company towards the apex of growth.
Key Benefits of Marketing and Sales Alignment
A proper alignment of marketing and sales has numberless benefits. Some of which are:
- Aberdeen Group reports that a well-planned marketing and sales alignment can help increase the year-over-year revenue (YoY) growth up to 40%.
- According to Wheelhouse Advisory, companies that have proper sales and marketing strategies see 208% growth in their marketing revenue every year.
- Data shared by Marketing Profs show that marketing and sales alignment can result in up to a 50% increase in sales.
It is pertinent to mention here that marketing and sales alignment is a win-win strategy for your organization. From achieving your goals to a significant increase in conversions, it is one of the effective marketing strategies of the day. Nonetheless, this gives birth to a million dollars question:
How to align marketing and sales?
Well, alignment of marketing and sales is a steady and consistent process, says Mike Lieberman, the CEO of Square Two Marketing. He argues that team alignment is “more than data and employees. Rather, it is an attitude and belief that keeps different teams glued with one strategy and work in sync.
Read on for our brief list of 4 promising marketing and sales alignment tips that will help you in taking your business to the next level:
1. Sync Up Your Goals, Technology, Roles, and System
One of the key strategies of marketing and sales alignment is to sync up everything in the company. Be it the technology employees use, the roles that are designated, and the system that they work in. Of course, all employees must share the common goal that you have set for them.
This syncing up will help the employees work towards a single unanimous target as a team. For example, the marketing team will be in constant contact with sales and vice versa. Not only will this synchronization improve the conversion and grow revenue, but it will also increase the productivity of the whole company.
2. Align Your Sales and Marketing Team Under the Sole Objective: Revenue
The alignment of sales and marketing teams is quite challenging. Part of the problem is that they operate on varyingly different operations. So, it is inevitable to set a shared objective among all the departments. “For a company to thrive, there must be a sole objective that should bring all the departments under one umbrella. And nothing can be that objective than the company’s revenue,” says Mike Lieberman, the Co-chairperson of eDiscovery Practice.
Although the core objective of a company may not be revenue, it is the only aspect of the organization that glues all the departments together. It makes everyone responsible and accountable for all the losses and gains of the company.
3. Make Your Sales & Marketing Teams Feel Special About Themselves
With the advancement of technology, employees around the globe feel like their voices are unheard, says top-class entrepreneur and author of Start With Why, Simon Sinek. Ultimately, this communication gap among employees leads to a lack of productivity in the company’s sales and marketing. He suggests that one of the fundamental ways to increase the productivity of your team is to make them feel special.
Once your employees feel special about themselves, they will cooperate with each other. “What corporates really need in this era is empathy,” asserts Simon Sinek. “And no one is more productive and creative than someone who feels special being in an organization, he concludes. This would be possible through:
- Communicating across departments.
- Making empathy the core objective of your company.
- Assuring safety and security for the employees.
- Planning strategically and effective execution.
- Processing documentation.
These strategies and unwavering practices help in building trust among the departments of your company. Consequently, everyone feels at home interacting with other team members. This interaction and mutual trust will help in increasing sales conversions and in boosting revenue. Only a team with great cooperation can have a keen eye on eCommerce Trends that will result in thriving in the digital market.
4. Have a Consistent Meet Up With Your Sales & Marketing Managers
An efficient way to align your marketing and sales is through consistent meetups. Be it a monthly meeting, happy hours in the workplace, or just a casual meeting outside the workplace. These meetups will help you analyze the pros and cons of your sales and marketing strategies. Ultimately, you can come up with relevant measures to cope with the obstacles in your strategies.
For instance, monthly meetings with your managers will help you in analyzing the sales targets and performance of your team. At the same time, it will give you an opportunity to offer them any help that they may need.
Likewise, casual meetups provide a great opportunity to get to know each other. Apart from the workflow, you can have an idea about the perspectives and general worldviews of your marketing and sales managers. Ultimately, you will effectively develop a good rapport with your managers and team members. In turn, this will be handy for you to align your marketing and sales team. Nonetheless, you can make use of certain tools to keep proper track of your schedule.
Sales and marketing alignment is a win-win strategy – both for the company and the employees. It helps you reach your desired goals and helps you boost revenue. A recent article from Forbes shows that companies that have proper marketing and sales alignment in place, make 39% more yearly sales than their competitors.
Speaking of competitors, Scoretize is one of the best tools to analyze your competitors. It is an automated platform that helps enterprises outperform their competitors in the digital marketplace. The final stats of Scoretize are detailed insights and customized reports of your competitors. Likewise, it mysteriously filters the small and big competitors via their social media presence, search engine appearances, clients’ real-time reviews, and blogging and news platforms.
In order to thrive in the marketplace in this digitized era, make marketing and sales alignment your top strategy. With that in mind, apply the above-mentioned 4 proven tips to make the most out of your marketing and sales alignment. Last, but certainly not least, analyze how your competitors are doing via the best available tools like Scoretize and others.
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