11 Tips to Improve the Quantity & Quality of Traffic to Your Website

Do you feel that your website is creating content, but is still left out? Meaning, despite wonderful content, the website sits on the third or fourth page of Google?

Well, this is an unfortunate case for many websites. They leave the money on the table despite potential content generation strategies.

As long as your website does not drive great traffic – both quantity and quality-wise – it will serve you no good.  However, there can be two possible reasons why your website does not drive great traffic: Firstly, your content does not reach the target audiences. Secondly, your content strategies are not on par with Google’s search engine algorithm.  

Consequently, your organization leaves the money on the table, which could have been possible through simple measures and the right tools. This results in lagging in achievable Return on Investment (ROI) and a grave loss of your enterprise.  

How to Drive Traffic to your Website?

As mentioned earlier, the quality and quantity of your website determine the conversion rate and the overall revenue of your organization. However, driving great traffic can be obtained through simple measures and tools.

Given this inevitable importance of website traffic, we have put together 11 expert tips to improve the quality and quantity of traffic to your website. Let’s analyze them step by step:

1. Create Quality Content Consistently

Quality content, followed by strategic implication, top the list of expert tips to drive great traffic to your website. It is no secret that quality content plays a pivotal role in driving great traffic and leads to conversion.

A recent survey from eMarketer (a US-based market research company) shows that 80% of businesses outperform their competitors who cater to quality content and keep their audiences engaged with their demanded information.

So, if you haven’t looked into creating quality content yet, it is high time to reconsider your strategies. If you do have quality content in place, consistency is the key. I mean, be consistent with your quality content.

2. Search Engine Optimization is the Unbeaten King of Driving Great Traffic. Don’t Miss it Out!

What if I tell you that your content will not perform as you expect it if you did not optimize it for Google’s Search Engine Optimization (SEO)? Sounds bitter right? But that is the truth.   

The table below explains Google Search Engine statistics for 2021:  

Google Search Engine	68%
First Page Clicks	78%
Second Page Clicks	28%
Third Page Clicks	12%
New Google Users	38%
Local Google Users	47%

Source: Outreach Digital Marketing – Google Search Engine Stats 2021 

As a marketing strategist, you should have a plan of bringing your website to the first page of Google. Otherwise, you will likely miss out on 78% of Google users.   

However, you can use all the available options to rank your website on the top page of Google. Be it paid, unpaid, or through any other alternate means.  

3. Make Long-tail Keyword your Top-most Priority

A long-tail keyword is a combination of four or more words that target a piece of specific information. Unlike short-tail keywords, which are quite general, long-tail keywords perform the best in Google rankings.

Consider “Red Shirt” and “Soft Red T-shirt for Men”. Which one is more specific? Of course, the second one. Why? Because the first one (short-tail keyword) entails tons of information. On the other hand, the second is very specific to the queries of Google users. This is the power of long-tail keywords.

So, to drive great traffic to your website, make long-tail keywords your top priority.

4. Make an Adequate Use of Internal Linking

Internal linking through On-page SEO is another great way to drive traffic to your website. Many people assume that On-page SEO is dead. Today is the best time to cast a stone at this misconception.  

Internal linking means hyperlinking from one web blog or content to another. Essentially, in internal linking, one backlink to another new content to give the audiences all the relevant information.  

However, you will have to specify “a niche” and produce relevant content for that niche. Ultimately, you can “internally link” one of your contents with another. If you are already using Internal Linking, it is better to reassess and mold it accordingly. As a result, you will have great traffic to your website.  

5. Gain Traffic Through Guest Posting

Akin to the misconception about On-page SEO, many people wrongly assume that guest posting is dead. No, it is not. Guest posting greatly influences that traffic to your website.

However, you will have to be extremely cautious when guest posting on different sites. The protocols of guest posting have changed recently, and “spammy blog posts” can result in considerable penalties.

While guest posting, make sure to select standard and popular sites. Consequently, it will result in great traffic to your website.

6. Be Proactive on Social Media

Great content alone is not sufficient to drive great traffic to your website. You have got to make the most out of the best available social media platforms. For example, Twitter is the best available social media platform to share your business objectives with a wide range of audiences.  

Likewise, Instagram, Facebook, TikTok, and Pinterest are the best platforms that will help you in driving great traffic. The benefits of being proactive on social media platforms include: 

• Engaging with your audience constantly.  
• Keeping an eye on your audience’s demands and needs.  
• Answering the frequently asked questions of your audience.  
• Developing greater trust between customers and brands that actively engage with them.

The list of the benefits of being proactive on social media goes on and on. However, the foremost among them all is conversion. Being proactive on social media will help you in turning random audiences into potential customers.  

7. Have an Unwavering Engagement & Rapport with your Audiences Page Break

Engagement with your audience is another great way to drive great traffic. By answering the frequently asked questions of your customers, you develop a great relationship and trust with them.   

Active engagement with your audiences is an indicator that you “care” about them, and their voices are heard. Consequently, these audiences turn into your long-term customers.   

That is why having an unwavering engagement and building rapport with them. Consequently, it will play in driving great traffic to your website.  

8. PR Let your Public Relations (PR) Strategies Drive Traffic

Emotions are the backbones of marketing. If you don’t bring in emotions in your marketing strategies, you are missing out on one of the most efficient sales strategies. Think about it: Why does Facebook promote LGBTQ rights? How about Google’s donation for Ebola? And did you hear Coca-Cola’s “fight against obesity?” 

All these are nothing but Public Relations (PR) strategies. These PR strategies from the above-mentioned giant companies resulted in developing an enormous customer base. It is the PR strategy alone that brings in new prospects and makes the existing customers stay glued to you.  

 Likewise, this is equally true for you. You can pick one potential humanitarian aspect – ironically, the more controversial the better – as your PR strategy. Once picked, stay stubborn in defending it. Let that sink in your customers, and see how it drives enormous traffic to your website.  

9. Engage with the Successful Figures in your Industry

Engaging with the successful figures in your industry is another efficient way to develop your brand in the marketplace. It will help you in having a hands-on idea about their marketing strategies. At the same time, it will be handy for you in reviewing the pros and cons of your marketing strategies. 

Keep in mind that these “successful figures in your industry” should be your potential competitors who are doing better than you. This engagement will result in: 

• Examining your shortcomings in the marketing strategies. 
• Evaluating why they have a greater turnover and conversion rate than you.  
• Reassessing your marketing strategies to compete with them.  

 It is not unheard of that your competitors play a pivotal role in the success and downfall of your marketing strategies. That is why it is important to evaluate their strategies and get “the hook” that they have.  

 Given the inevitability of your competitors, Scoretize is the best tool available to keep track of where your competitor is heading. This tool has all the available features to analyze your competitors.   

As one of the top-rated competitor analysis tools, Scoretize will give you a visual walkthrough of all ins and outs of your competitors. Consequently, you can remold your strategies and outclass them.  

10. Reach Out to Influencers

Influencers also play a key role in making your brand reach a large audience. These influencers can be actors, celebrities, activists, show hosts, or social media personalities.  

These influencers have a huge fan base online. If they endorse your brand or recommend your product, there is a great potential that their fans will turn into your customers. Give them their share and let them bring quality traffic to your website.  

11. Never Forget to Advertise

Advertising is inevitable to drive great traffic to your website. You can advertise your products in both paid and unpaid ways. Pay per click (PPC), display advertisements, and social media advertisements are some of the wonderful ways to drive both quality and quantity traffic to your website.  

However, the most prominent thing, while advertising your brand, is to keep a keen eye on the objective. I mean, ask yourself: “Why am I advertising?” Once you ask yourself this simple question, things will clear up for you. Consequently, you will be able to select the best advertising strategy.  

Summing Up

The quality and quantity of traffic to your website determine the core objectives of your brand. Whether it’s your annual sales, yearly revenue, or ROI.  

But gaining website traffic is not something that can be achieved overnight. Rather, it demands constant efforts of assessing, reassessing, altering, and implementing strategies every single day. It is more like brushing your teeth. If you brush your teeth twice for one day, you will see no results. But if you, do it for months, you won’t have to go to the dentist that often. Likewise, you will have less toothache.  

Similarly, to improve the quality and quantity of traffic to your website, you should be consistent. Only then, your website will serve you as your potential sales agent.